On GDPR, now is the time for PR firms to prepare

Staying one step ahead of the data protection watchdog is vital with new EU regulations coming into effect in a matter of weeks

Unless you’ve been hiding in a cave, you’ll know that within weeks the European Union’s new law on data protection is coming into effect in Ireland. It is entitled the General Data Protection Regulation, or GDPR.

It will affect all businesses which hold and store information about people.

A myriad of industries will be affected, but it is a light-switch moment for PR and communications practitioners. For the first time it shines a ...