Sky hopes GAA fans will stay onside to see off competition
With English Premier League rights up for grabs, the station hopes its customer numbers will work in its favour
Sky is looking to use its GAA rights and new fibre broadband offering to retain customers in the face of increased competition.
JD Buckley, managing director of Sky Ireland, toldThe Sunday Business Post that the addition of rights to the GAA All-Ireland senior championships had decreased customer churn at the end of the English Premier ...
