Pharma sector finds innovative ways to tell its story

Pharma sector finds innovative ways to tell its story
Bernard Mallee of the IPHA: the pharma association is launching a new publicity campaignFergal Phillips

As an industry, it directly employs 30,000 people in Ireland, but to date the pharmaceutical sector here has been slow to seek publicity. That is about to change, however, with a new public campaign from the Irish Pharmaceutical Healthcare Association (IPHA).

Innovate for Life will launch next month, aimed at improving government understanding of the role played by the pharmaceutical sector in Irish life and influencing policy-making in the future, according to Bernard Mallee, director of...

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