New look for UTV Ireland as station tackles woes

TV makeover Pic: rollingnews.ie

Fledgling TV brand UTV Ireland is launching a new look tomorrow across the station.

The Irish station generated a loss of €10.2 million in the first half of this year.

Mary Curtis, UTV Ireland’s head of channel, said the look and feel of the brand needs to evolve as it matures.

In June, Michael Wilson, the managing director of UTV Ireland, told The Sunday Business Post that the channel’s branding did not reflect ...