New IAPI head has global ambitions for industry

New IAPI head has global ambitions for industry
Charley Stoney: ‘It’s very rare a job comes up where you feel like you can make a real difference’ Pic: Fergal Phillips

Charley Stoney has wide- ranging plans for her tenure as boss of the body representing Ireland’s media and advertising sector

The communications, creative, marketing and media industry is worth €1 billion and employs 5,000 in Ireland annually. Of that, a large chunk comes from the membership of the Institute of Advertising Practitioners in Ireland.

IAPI’s 55 members, which include full-service creative ad agencies, media agencies, digital specialists, and communications companies, have over 1,800 staff, and IAPI’s new chief executive, Charley Stoney, wants to ensure that they are taken seriously both nationally and internationally.

Stoney, whose predecessor Tania...

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