Matt Cooper on Ryanair

Matt Cooper on Ryanair
Michael O’Leary is facing into a new reality Picture: Rollingnews

Buying passengers with cheap seats in times of threatened strikes may no longer work, now that the airline has agreed to negotiate with staff unions

Ryanair has a tried and trusted approach to dealing with crisis: it announces a seat sale.

Last Wednesday morning, as the newspapers were full of the likely impact of the one-day strike called by Irish pilots for next Thursday, Ryanair customers got an email, under the banner “This is not fake news”. It offered them flights in September to November to destinations such as Paris and Copenhagen for as little as €19.99.

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