Invested: 15 questions to ask when investing

It is important to carry out due diligence on companies you are interested in putting your money into

Michael Murray, a lifetime investor with the experience, and scars, to show for it Pic: Fergal Phillips

The lifetime investor who doesn’t suffer losses from the risks inherent in stock market investing almost certainly hasn’t been born. The best we can do is to be as thorough in due diligence as possible.

When looking at a prospective investment, one rarely finds the answers in the numbers alone.

Yes, they are important. But it is the future sustainability of the business model, the company’s market position, its management experience and calibre, ...