GAA’s online streaming follows emigrants abroad

Irish clubs on the rise abroad are a ready audience for the association – and a revenue stream

Peter McKenna, commercial director at Croke Park Picture: Feargal Ward

Emigration has had a massive impact on the GAA, and now the organisation is looking to provide a better service to players and fans living abroad, according to Peter McKenna, commercial director at Croke Park.

McKenna said that increased emigration during the recession led to the expansion and creation of many GAA clubs abroad.

“Half a million people emigrated during the recession. Many of those were GAA people, many were players, so it ...