EBay chief says turnaround will take time

Company has made marketing shift amid slowing growth

EBay has had success attracting new shoppers

Online marketplace EBay is testing investor patience with a lacklustre forecast for the Christmas shopping season, while executives say it will take more time for their turnaround efforts to pay off.

Shares, which have gained 28 per cent since July 1, fell as much as 8.9 per cent in extended trading last night after EBay projected fourth-quarter revenue and profit that may miss analysts’ estimates.

Chief executive Devin Wenig said the company shifted ...