Tough Mudder: Crawling through dirt while dodging live wires?
It’s the newest fitness craze - and the ‘endurance’ brand Tough Mudder is in the lead
If it’s true that ‘where there’s muck, there’s brass’, then Will Dean, the founder of Tough Mudder, is well on his way to becoming filthy rich.
At a time of the year when legions of weekend warriors are starting to feel the burn and some will be wondering about the wisdom of their New Year’s fitness resolutions, the endurance events brand is making its TV debut on this side of the Atlantic.
Tough ...
