Connecting with the consumer
Traditional media are better for building a brand’s story and personality, says Glanbia veteran Colin Gordon
‘Do you ever see Amazon delivering milk?” I ask Colin Gordon. The former Glanbia executive looks at me warily. He has just completed a long and successful career as head of the group’s consumer foods division, and his loyalty to his old employer is not in doubt.
“Glanbia does a really good job delivering to 150,000 doors,” he offers. And then he pauses. “That’s an interesting question; when I was growing up it ...
