Connecting with the consumer
Traditional media are better for building a brand’s story and personality, says Glanbia veteran Colin Gordon
‘Do you ever see Amazon delivering milk?” I ask Colin Gordon. The former Glanbia executive looks at me warily. He has just completed a long and successful career as head of the group’s consumer foods division, and his loyalty to his old employer is not in doubt.
“Glanbia does a really good job delivering to 150,000 doors,” he offers. And then he pauses. “That’s an interesting question; when I was growing up it was...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply