Cashing in on vegan values
Goldman Sachs, Nestlé, Richard Branson and Bill Gates are just some of the high-profile companies and investors putting money into vegan food producers. But as veganism goes mainstream, could the involvement of big business hinder rather than help its growth?
During a busy lunch service in the cafeteria of one of Silicon Valley’s largest cloud computing companies, the vegan chef Chad Sarno turned up a gas burner and slowly poured a bottle of white wine into a steel saucepan filled with chopped onion, capers, vegetable stock, and al dente linguine.
He tossed the mixture with a flick of the wrist, lowered the heat to a brisk simmer, and added a ...
