Business Of Sport, Business /

Sexton most marketable star as sponsorship budgets grow

Sexton most marketable star as sponsorship budgets grow

Returning rugby star Jonathan Sexton is the most marketable Irish personality for 2015, according to a survey of the sponsorship market by industry analysts Onside Sponsorship.

McGettigans score Bray Wanderers FC buy

McGettigans score Bray Wanderers FC buy

The Spread

The Spread

A tipping point for sports sponsorship?

A tipping point for sports sponsorship?

Patrick Nally is the man who invented the multi-sponsor model for major sports. Here, he outlines why it now needs to adapt to survive

Going for a knockout blow

Going for a knockout blow

Billy Walsh has taken Irish boxers from nowhere to the best in the world. But changes at professional level are putting amateurs at risk

Ewan MacKenna:  Darts was ridiculed for years as the pastime of alcoholic slobs, but it is now seen for what it is – a sport of rare drama and tension

Ewan MacKenna: Darts was ridiculed for years as the pastime of alcoholic slobs, but it is now seen for what it is – a sport of rare drama and tension

On the Spot

On the Spot

On the Spot

On the Spot

Debbie Byrne, LifeStyle Sports

Sponsorship trends to watch out for in 2015

Sponsorship trends to watch out for in 2015

As the sun sets on 2014, Rob Pearson and Joanne O’Sullivan have identified some of the sponsorship trends and tactics that will gather momentum this year

Ewan MacKenna: Sportspeople can make an impact far beyond their craft, and that craft is not always positive

Ewan MacKenna: Sportspeople can make an impact far beyond their craft, and that craft is not always positive

Business of Sport: The host with the most?

Business of Sport: The host with the most?

Business of Sport: On the Spot

Business of Sport: On the Spot

Ray McManus: Founder, Sportsfile

Business of Sport: The spread

Business of Sport: The spread

Business of Sport: Knowing it’s time

Business of Sport: Knowing it’s time

After the field of dreams, new pastures can be rocky for athletes. Perhaps that’s why so many of them hang on so long – often for so little

Business of Sport: Ewan MacKenna

Business of Sport: Ewan MacKenna

Ewan MacKenna: Enda Kenny’s assertion that he knows in his heart that Ireland will stage the 2023 Rugby World suggests he understands neither the commitment needed for such a monumental project – nor the cost