Business Of Sport, Business /

Sponsors start to embrace sport’s feminine side

Sponsors start to embrace sport’s feminine side

Brands are finally waking up to the potential power of female sporting sponsorship, write Sinéad Goldrick and Sinéad Finnegan of the Dublin ladies football team

Ahead by a mile

Ahead by a mile

The statistics make Tony McCoy beyond good, but it’s what lies behind them that make him truly great and truly different

Croke Park increases profits to €11.2m

Croke Park increases profits to €11.2m

On the Spot: Martin Murphy, director, Aviva Stadium

On the Spot: Martin Murphy, director, Aviva Stadium

The Spread

The Spread

Sky poised to win rights war over Premier League

Sky poised to win rights war over Premier League

Flanagan to certify Tom Brady's Irish heritage

Flanagan to certify Tom Brady's Irish heritage

Quadruple Super Bowl winner proud of roots

IRFU: new drinks law will hit Rugby World Cup bid

IRFU: new drinks law will hit Rugby World Cup bid

Ewan MacKenna goes inside the murky world of football's transfer deadline day

Ewan MacKenna goes inside the murky world of football's transfer deadline day

The Spread

The Spread

Sleepless night in Seattle  awaits as Seahawks gear up

Sleepless night in Seattle awaits as Seahawks gear up

Irishman Greg Slattery, a resident of Seattle, reports on how the city is getting ready for its second consecutive Super Bowl Sunday

Nobody in rugby wants to admit that this year’s Six Nations is just a World Cup warm-up

Nobody in rugby wants to admit that this year’s Six Nations is just a World Cup warm-up

There was one piece of insight in the lead-up to the Six Nations that stood tall above all others. Wasps and England back-row James Haskell was talking about an element of the Welsh approach those getting whirled up in the immediate hype don’t want t

Bowled over by the hype and hoopla

Bowled over by the hype and hoopla

Roughly one-third of the US population will watch tonight’s Super Bowl, but for many of those viewers, the actual game is merely an afterthought

Sport’s digital reach is growing

Sport’s digital reach is growing

Digital campaigns offer a greater return on investment in the world of sport than any other, writes Francine Higham

The Spread

The Spread