The Big Interview
Tom Keogh, founder of Keogh’s Crisps: ‘We put our crisps beside our potatoes – and it hit a chord with the shopper’
The managing director of the food brand on the three main businesses associated with the family: the farm, the potatoes and the snack division
For many who work the land, farming is a vocation. A labour of love that involves demanding hours and being at the mercy of external events from the weather, to wars impacting the price of fertiliser.
It’s no different for Tom Keogh, founder and managing director of the crisp brand bearing his family name.
“Ah definitely,” Keogh says when asked if he always wanted to work on the family farm.
The Keoghs have been farming ...
