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Digital marketing programme delivers for Carlow Tourism

The Wander off the Track brand underpins the approach to all tourism marketing and promotional initiatives undertaken by the company

Michael Walsh, chairman, Carlow Tourism: ‘Carlow Tourism has adopted digital technologies to enable both the destination as a whole and individual tourism businesses to meet consumer expectations in the usage of digital technologies’

Carlow Tourism has been consistently improving its digital and web marketing platforms to promote holidays in the county, according to Michael Walsh, chairman of the marketing and tourism development company and general manager of the four-star hotel Seven Oaks Hotel and Leisure Club.

“With the assistance of Carlow LEO and Carlow LCDC funding from the LEADER programme, there has been a dedicated programme of paid social media campaigns along with Google search and display content which has had ...