companies

Danish homeware firm Søstrene Grene launches web store for Irish customers

Company has stores in Dublin, Cork and Limerick and says opening of online store is part of new digital transformation strategy

Mikkel Grene: company’s chief executive said the move to start a web store in Ireland was part of a broader strategy to digitise the business

Søstrene Grene, the Danish lifestyle brand, is launching a web store dedicated to the Irish market, meaning customers will be able to order straight to their door.

The family-owned business, which opened its first store in Ireland in 2015, now has shops in Dublin, Cork and Limerick.

Globally, it operates 260 stores in 16 countries, selling interior design items, kitchenware, furniture, craft supplies and other household goods.

The company’s web store, which is opening to ...