Hospitality

Dalata Hotel Group pumps €3 million into branding upgrade

Dalata will add four hotels in Manchester, Liverpool, London and Brighton to its UK portfolio this year

Dermot Crowley, the chief executive officer, and Roma O’Connor, the chief marketing officer at Dalata Hotel Group. Picture: Matthiew Chardon

Dalata, Ireland’s largest hotel operator, has invested €3 million to refresh the company’s branding.

According to the hotel group, the investment – the most significant in its brands since its foundation in 2007 – aims to refine the visual identity and strengthen the market position of its three main brands, Dalata Hotel Group, Clayton Hotels and Maldron Hotels.

The branding project, which began in 2023, has seen investment in the creation of new websites and ...