Travel

Beyond the box set: Netflix and HBO are deciding where you’ll holiday next

Tourists are flocking to the locations of their favourite TV shows and films, with White Lotus hotel sets in Hawaii and Sicily being top of the list

White Lotus season two was filmed in the Four Seasons Hotel of San Domenico Palace in Taormina, Sicily

Call it the White Lotus effect. Tourists are flocking to the locations of their favourite TV shows and films in rapidly growing numbers. What was once tourists scoping out the Friends’ apartment in the West Village, which then became Dubrovnik being swamped by Game of Thrones fans, now manifests in specific hotels being completely sold out thanks to The White Lotus.

In a new report from the multinational financial service American Express, 70 per cent ...