Matt Cooper: Ask not what Eir can do for you, but what you do for Eir

The company clearly hasn’t enjoyed the publicity of the last week, but it has probably worked out that customer inertia means most people will just put up with things

Eir was fined €7,500 for ten breaches of its internal code of practice for dealing with consumer complaints

Eir, or Eircom as it was known once, it seems to me has always been run for the benefit of its owners, never its customers.

Maybe that’s the way with all businesses, but Eir has had a knack of taking it to extremes. And the state, having sold the old Telecom Éireann at the tail end of the 20th century, has never done enough to regulate its behaviour.

This week the Dublin District Court, after ...