Analysis: Facebook ready to fight Apple over privacy restrictions

The social network’s claim that it is defending small businesses rather than its bottom line by challenging Apple’s transparency tracker is hard to buy

Emmet Ryan

Technology Correspondent @emmetjryan
16th December, 2020
Analysis: Facebook ready to fight Apple over privacy restrictions
Facebook is contending that an update to iOS14 called AppTracking Transparency will hurt small businesses because it limits the personalisation of ads. Picture: Getty

There’s a question I ask in nearly every interview. If you’ve listened to the Connected podcast, you’ve probably heard me ask it. Instead of explaining to me, can you explain to my 86-year-old father what exactly you are getting at?

Between a string of videos from small business owners, a lengthy blog post and a 30-minute media call, Facebook never even tried to explain exactly what its beef with...

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