Straying from core brand values has helped to crush the Olympic spirit
There were always concerns about holding the games in Rio
“Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental ethical principles” – Olympic Charter
There were always concerns about holding the 2016 Olympics in Rio. Would it be safe? Would ...