Littlewoods rolls outs its €1.5m V By Very campaign
Retailer intends to really push it with its above-the-line campaign
A fter a soft launch of its new private label V By Very in January, online retailer Littlewoods is now putting huge investment behind the brand with a €1.5 million marketing campaign.
While V by Very, a new fashion collection for men, women and kids, has been promoted throughout the year on social media and content marketing, Littlewoods intends to really push it with its above-the-line campaign.
The campaign began with TV ads ...
