INM adds second layer of monetisation to website
Analysts report that stock is undervalued as group diversifies away from print
A Davy analysis this morning finds that progress made by Independent News & Media (INM) in 2015 may have been overlooked.
The group is now focusing on organic growth through the expansion of digital advertising solutions in campaign selling, native and mobile.
INM has also introduced an e-commerce offering that add a second layer of monetisation to its site through ticketing, a photo archive and travel bookings.
In addition to organic growth, INM ...
