Eir has sports supremacy in its sights

The acquisition of Setanta heralds a new direction for the telco, writes Emmet Ryan

Richard Moat, chief executive of Eir Picture: Feargal Ward
Jon Florsheim of Eir Consumer; Michael O’Rourke, chief executive of Setanta Sports Ireland; and Richard Moat, the chief executive of Eir

Eir plans on becoming an aggressive player in the Irish sports rights market on the back of its purchase of Setanta last week.

“It’s our intention to bid for those content rights,” Richard Moat, chief executive ...