Where Does Your Data Lie?

Róisín Kiberd examines the changing challenges for Irish firms storing their data

Carmel Owens, manager of Sungard Availability Services, Ireland

hroughout the 1960s, 1970s and 1980s, a now-iconic public service announcement ran on American TV. The ad posed a question: “It’s 10pm — do you know where your children are?”

Today the campaign is regarded as cheesy scaremongering, and has been subject to parody (including on The Simpsons, where Homer shouts at the TV “I told you last night — no!”). But the same question could be asked today about data: it’s 2017 ...