Saving the planet one click at a time

Saving the planet one click at a time

Waterbear, a new wildlife streaming platform, prompts users to take immediate action to save the animals they are viewing

It’s just another weekday evening at home after work. You log in, press play and watch a video of dolphins doing cute dolphin things. There’s narration from David Attenborough, Morgan Freeman, or some off-brand equivalent. And then something different happens.

A notification pops up in the video. It’s showing you how to help a dolphin charity, or to get involved in cleaning up a beach so the dolphins don’t swallow a plastic bag...

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