Saving the planet one click at a time

Waterbear, a new wildlife streaming platform, prompts users to take immediate action to save the animals they are viewing

Claire McHugh, chief executive and co-founder of Axonista Picture: Fergal Phillips

It’s just another weekday evening at home after work. You log in, press play and watch a video of dolphins doing cute dolphin things. There’s narration from David Attenborough, Morgan Freeman, or some off-brand equivalent. And then something different happens.

A notification pops up in the video. It’s showing you how to help a dolphin charity, or to get involved in cleaning up a beach so the dolphins don’t swallow a plastic bag ...