Gotta catch all 40 winks
Emmet Ryan on the pursuit to 'turn sleep into entertainment'
“We want to turn sleep into entertainment.” Nope, this is not a quote from the forthcoming new series of Black Mirror but something from the mouths of the Pokémon Company.
Right, there’s a lot to dig into here. Pokémon Sleep will track a user’s sleeping time and gamify it. The goal is designed to attract users who are interested in sleep and/or a healthy lifestyle. Now,Snorlax is my spirit animal, but even for ...
