Expedia: Creating loyal customers by mining the right data
The company is well known as the world’s biggest travel agent, but there’s more to it than just a website listing flights
Like many working at the intersection of tech and social that we now call ‘digital’, Nessa McAuliffe, senior loyalty programme manager at Expedia, does not have a traditional background in IT. “I studied transition and interpreting at Dublin City University, and also in a university in France. I then did a Master’s after that, and did a lot of interpreting, including work for the Irish French film festival,” she said.
McAuliffe added that ...
