Tech

X could be in profit by early 2024, claims CEO Yaccarino

Former NBCUniversal ad chief claims former Twitter is a safe place for brands with 90% of the top 100 advertisers having returned to the platform

X chief executive Linda Yaccarino: “ninety percent of the top 100 advertisers have returned to the platform”

The company formerly known as Twitter, could be profitable early next year, according to its chief executive Linda Yaccarino.

Speaking at Vox Media’s annual Code Conference on Wednesday, Yaccarino claimed X was a safe place for brands.

“Ninety percent of the top 100 advertisers have returned to the platform,” she said. “In the past 12 weeks alone, about 1,500 have returned.”

Yaccarino, formerly the ad chief at NBCUniversal, was hand-picked by X owner Elon Musk ...