Will Google kill the cookie?

Róisín Kiberd tells you everything you need to know about the phase-out of third-party cookies

David Kenny, associate professor of law at TCD’s Law School: ‘The cookie issue is interesting because it’s premised on an idea of consent.’ Picture: Bryan Meade

It’s being called the death of cookies; the phasing out of those trackers placed by advertisers on your device to follow your browsing history. Google, the last popular search engine to make this change, has announced that it will stop the use of third-party cookies by the end of 2023.

This, however, is where things get complicated: it turns out that there are many types of cookie, and that not all of them are going ...