Connected Magazine

Why true matchmaking remains beyond the limit of computing

Even though we are inundated with dating apps, many single people still prefer to be paired. Elaine Burke asks, where are the apps going wrong?

Cyberpsychologist Dr Nicola Fox Hamilton: “Access to a broader pool of potential partners can sometimes result in people considering dating partners that they might not have considered offline”

Good product development starts with a user need. Find a pain point people have and try to solve it or, at the very least, improve upon the situation at large. In the tech world, they tend to call that ‘disruption’.

The dating scene was an inevitable target for tech’s disruptive force. There are various pain points and hurdles, dissatisfaction is common, and many people struggle to even find a starting point.

Indeed, researchers have been ...