Tech

Charlie Taylor on Apple’s VisionPro: ‘I was wrong on the iPod – I’m ready to be wrong again’

Given the sizeable price tag and people’s reluctance to wear headsets, sales of the tech giant’s new mixed reality headset are likely to be weak initially – but watch this space

Apple’s new Vision Pro is a mixed reality headset, priced at a staggering $3,500. Initially at least, it will primarily be of interest to well-off early adopters rather than the mass market

Predicting the success or otherwise of a new product is a dangerous game. I should know.

Back in 2001, I attended the Irish launch of the iPod, Apple’s game-changing digital music player. Given its provenance, the device was of course beautifully designed, and easy to use.

But did I think it would upset the music industry in the way it did and become a huge success? Nope.

The reality is that there were cheaper digital ...