Connected Magazine

Striking the right chord with the online shopping experience

Smart e-retailers understand that good customer experience is everything – and they know how to create that online, writes Eamonn Carey

The last 20 years have given us one-click and tap to purchase. The friction around making the purchase and receiving/returning the item has been immeasurably improved

If you bought a guitar, strings, a pedal or anything else from Music Maker on Mary’s Abbey or Exchequer Street in Dublin between 1996 and 2001, there’s a very small chance that I sold it to you.

Both shops looked a little rough around the edges. The music was loud. The staff weren’t behind the counter. They were noodling around with instruments. Their bandmates were in jamming on songs. Before I worked there, it was ...