Revealed: Irish unicorn Wayflyer paid €10 million for start-up Peblo

Founder Jake Browne to use proceeds to launch digital advertising house Veblen Giffen after turning down €500k investment in order to maintain control

Jake Browne: ‘We are prolific when it comes to going viral’

Jake Browne, the social media entrepreneur, sold his start-up Peblo to Wayflyer for €10 million last year, the Business Post can reveal.

Wayflyer, the tech unicorn, announced the deal last May but declined to disclose the sum at the time.

The Business Post has since learned that the deal, Wayflyer’s first major acquisition, was worth €10 million.

Browne is now investing €500,000 of his own money in Veblen Giffen, his new boutique digital advertising house, ...