Tech

OpenAI partners with Dublin City to improve tourism experience

ChatGPT parent helping to develop a tool to provide tailor-made travel itineraries for visitors via generative AI.

As part of the new partnership a workshop is to be run in Dublin in September for tourism leaders from across Europe to explore how AI can be used to create a better visitor experience. Picture: Getty

OpenAI, the company behind ChatGPT, has teamed up with Dublin City Council for a new initiative aimed at helping to transform the tourism experience using artificial intelligence.

The partnership has led to the development of a new prototype tool to provide tailor-made travel itineraries for visitors via generative AI.

“Our AI technologies, including GPT-4, have great potential to enhance how people explore and experience destinations. We look forward to working together to create innovative solutions ...