Technology

Nvidia claims leadership in AI PC Race as it rolls out new chips

Company unveils new desktop graphics chips with extra components that will let gamers, designers and other computer users make better use of AI

Nvidia’s headquarters in California. The company announced new products at CES on Monday

Nvidia, whose chip technology dominates in data centres used to create artificial intelligence software, announced new products to help the personal computer industry lure consumers with “AI PCs.”

The company unveiled three new desktop graphics chips with extra components that will let gamers, designers and other computer users make better use of AI on their personal computers without having to rely on remote services accessed over the internet. The chips, updated versions of existing offerings, ...