Meta introduces AI tools to create ads and predict performance
Company as been under pressure to rediscover growth in its core digital advertising business
Facebook parent Meta is giving marketers artificial intelligence tools to create ads and make them more effective.
The company on Thursday introduced an “AI Sandbox” for advertisers to test early versions of features that use artificial intelligence technology. Initially, the tools will generate different text for ads that cater to various audiences, create alternate background images based on the words provided and automatically resize ad images to adjust for changes in platforms, the company said ...