Connected Magazine

Interview: Qualtrics chief sees AI as helping to deepen humanity

Zig Serafin talks to Charlie Taylor about how the company is using AI make interactions between individuals and organisations that bit more human

Zig Serafin, Chief Executive of Qualtrics. Picture: Fergal Phillips

There may be plenty of people who see AI as a threat to humanity, but the wonderfully-named Zig Serafin is not one of them.

The chief executive of Qualtrics, the US software company, believes artificial intelligence could make interactions between individuals and organisations that bit more human than they usually are.

Speaking to Connected on a recent visit to Dublin, Serafin said the whole idea is about allowing humans to be, well, human, particularly in ...