Social Media

Instagram launching rival to Twitter on Thursday

Threads will function similarly to Twitter with text-based posts that can be liked, commented on and shared

Instagram owner Meta is seeking to take advantage of Twitter’s well-publicised problems since the platform was taken over by Elon Musk last year.

Instagram is expected to launch its highly anticipated Twitter rival on Thursday, according to a listing on Apple Inc’s App Store.

The app, called Threads, will function similarly to Twitter with text-based posts that can be liked, commented on and shared, according to examples of screenshots on the App Store listing.

Users will be able to follow the accounts they follow on Instagram and keep their same user name.

Instagram owner Meta is seeking to ...