Instagram contributes 26% of Meta’s total revenue, new figures show

The numbers confirm that Instagram is growing at a faster pace than other parts of Meta’s social networking universe

Instagram was responsible for just over a quarter of Meta’s total revenues in the first half of 2022, according to court filings that reveal for the first time how much money the popular photo and video service has generated.

The popular photo and video sharing platform was responsible for $22 billion in 2020, or 26 per cent of Meta’s total sales, according to documents released in the Federal Trade Commission’s antitrust suit to break up ...