Technology

If Apple wants to really show it leads in innovation, it could follow Fairphone’s example

The Dutch manufacturer recently introduced what is thought to be the most repairable, ethical and sustainable handset on the market

Tim Cook, Apple chief executive. What was once an exciting annual reveal at which the tech giant would showcase the future has now become little more than a free, hours-long ad for the company

Were you suitably wowed by the latest Apple products unveiled last week, or did you fail to take notice at all?

What was once an exciting annual reveal at which the tech giant would showcase the future has now become little more than a free, hours-long ad for the company, aided and abetted by journalists who breathlessly recount every word that comes out of Tim Cook’s mouth.

Sometimes they resort to enthusiasm that goes way ...