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How TikTok is helping businesses to take off

Think the platform is just for entertainment? Irish companies like Gym + Coffee are finding TikTok can also help turbocharge sales

Karl Swaine, Niall Horgan and Diarmuid McSweeney, co-founders of Gym + Coffee: the athleisure company, which has 73,000 followers on TikTok, is one of a growing number of SMEs using the platform to turbocharge their business. Picture: Fergal Phillips