Google weighs plan to acquire HubSpot

Potential deal would cost an estimated $34bn, making it Alphabet’s biggest acquisition to date

Antitrust concerns are among the issues Alphabet is weighing as it considers whether to make an offer and for how much

Alphabet is talking with financial advisers about potentially making an offer for HubSpot, an online marketing software company valued at about $34 billion, according to reports.

The Google parent has met in recent days with investment bankers at Morgan Stanley about a potential offer for HubSpot, Reuters said, citing people familiar with the discussions.

Such a large acquisition would be unusual for a Big Tech company like Alphabet, as the sector is under heightened scrutiny by antitrust regulators. Google is already in the midst of several antitrust challenges, including a lawsuit by the Justice Department accusing it of abusing its dominant position in online search and another one regarding its digital advertising tools.