Google weighs plan to acquire HubSpot
Potential deal would cost an estimated $34bn, making it Alphabet’s biggest acquisition to date
Alphabet is talking with financial advisers about potentially making an offer for HubSpot, an online marketing software company valued at about $34 billion, according to reports.
The Google parent has met in recent days with investment bankers at Morgan Stanley about a potential offer for HubSpot, Reuters said, citing people familiar with the discussions.
Such a large acquisition would be unusual for a Big Tech company like Alphabet, as the sector is under heightened scrutiny by antitrust regulators. Google is already in the midst of several antitrust challenges, including a lawsuit by the Justice Department accusing it of abusing its dominant position in online search and another one regarding its digital advertising tools.
