E-commerce needs an experience makeover

Eva Short reports on research from Stripe and Flipdish that found that Irish e-commerce sites still need a lot of work, despite the digital wave that came with the pandemic

Patrick and John Collison, co-founders, Stripe: 94 per cent of European e-commerce businesses that Stripe assessed this year had five or more basic errors that impeded customer interactions

Most people probably could not tell you, off the top of their head, how many online transactions they have completed since the pandemic began. The ideal online purchase is probably the one that is so seamless you almost forget you are making it; a barely perceptible thumb swipe or two between you parting with your money. Yet recent research conducted by Stripe, the payments giant, has found that many online vendors could only dream of ...