Comment: Why Netflix is feeling the squeeze

The streaming giant has stood still while rivals have added value to their products

Netflix has yet to diversify it’s offering to the extent that rival streaming services have. Picture: Getty

It had been coming, everything about the streaming market meant that somebody big was going to be hit at some point. There were simply too many players with too many options for consumers not to start shedding at some point.

The increase in cost of living, particularly in western markets, of late with energy prices and inflation both rising meant that decisions were going to be made on what is nice to have and what ...