Making it Work

Axonista targets the US as companies buy into interactive online marketing

Company which enables live-streaming shopping was started in 2010, now employs 48 people and is targeting the lucrative US market

Daragh Ward, chief technology officer, and Claire McHugh, chief executive of Axonista: ‘We were very early to market. We started as a digital innovation agency, tapping into an emerging market opportunity around smartphones and tablets.’