Media

Ad spending on TikTok to soar as print revenues decline

Digital advertising now accounts for 64 per cent of all ad revenue in Ireland, new figures show

Vertical video’s rise is expected to continue with TikTok being the key driver with media spend on the platform forecast to increase by 42 per cent in 2024. picture: Getty

Digital advertising now accounts for 64 per cent of all ad revenue in Ireland, having risen by over 9 per cent to €912.8 million last ...