Ad spending on TikTok to soar as print revenues decline

Digital advertising now accounts for 64 per cent of all ad revenue in Ireland, having risen by over 9 per cent to €912.8 million last year, new figures show.

Much of that spend is going to Google parent Alphabet and Meta, which together accounted for 79 per cent of the total digital spend locally.

In 2024, the overall online market is expected to increase by 7.85 per cent to €984.51 million. It will continue to ...