The Sunday Interview: Sam Dennigan, founder of Strong Roots

The Irish-born New Yorker aims to grow his plant-based food company into an iconic Irish food brand, and he thoroughly relishes the the graft involved in realising his goal

Sam Dennigan, group chief executive of Strong Roots: ‘Everyone was asking: When are you coming home? Maybe it’s an automatic reaction to the pandemic. But the truth is, we’re really enjoying it over there‘