The Sunday Interview: Sam Dennigan, founder of Strong Roots

The Irish-born New Yorker aims to grow his plant-based food company into an iconic Irish food brand, and he thoroughly relishes the the graft involved in realising his goal

Sam Dennigan, group chief executive of Strong Roots: ‘Everyone was asking: When are you coming home? Maybe it’s an automatic reaction to the pandemic. But the truth is, we’re really enjoying it over there‘

In brief:

Name and role: group chief executive of Strong Roots

Lives: New York

Age: 35

Family: wife Amelia and son Joseph

My working day: “I work across three time zones, so my day depends on what is front of mind that week. I could be starting really early in the morning or late at night, but I prefer the 10pm till 2am slot to get things done.”

My perfect weekend: “I usually work through ...