Sport

The booming business of being Man City striker Erling Haaland

The Champions League final will give the young Norwegian star a chance to further boost his already lucrative endorsement deals

Erling Haaland with sports commentator Alex Scott at an event extending his partnership with the Nike brand. Picture: Getty Images for Nike

The on-the-pitch opportunity for Erling Haaland in Saturday’s Champions League final is obvious, but it could also prove a springboard for the Norwegian’s burgeoning off-field empire.

Haaland already has deals with Nike, Samsung, Breitling, Viaplay, and Dolce & Gabbana locked up, and a deal with Pretty Little Thing is expected to be announced in the near future. Alongside France’s Kylian Mbappé, the Manchester City star is quickly slotting into position as this generation’s equivalent of ...