Man City and Superdry go to war as fashion chain cries foul over training top branding

Retailer Superdry launched legal action against the Premier League champions over branding on training tops linked to Asahi beer

Members of Manchester City wearing the controversial top, which Superdry says ‘negatively impacts the distinctiveness of its brand’. Picture: Getty

The decision by Superdry to sue Premier League champions Manchester City for trademark infringement over its name on its training kit has reverberated loudly in recent days.

Superdry is suing City over its Asahi-sponsored kit bearing the Super "Dry" tagline used by the Japanese brewer.

The high street retailer told the High Court in Britain that the training kit of the men’s and women's teams of Manchester City for the 2023/24 season negatively impacts the ...